Digital media is one of the few growth industries in the UK in the current recession. This project proposes to help digital start up businesses to progress from their bedrooms and sheds with hotdesking and meeting facilities. The skills of the next generation of programmers and designers will be developed by providing training and, by mixing with start-ups, will foster an entrepreneurial spirit.
Located at the north end of Team Valley, the building overlooks the wetlands proposed in the master plan to mitigate flooding and to create public, recreational amenity to draw people from the surrounding residential areas into the estate at the weekends. The skin of the building presents a constantly changing display of the work evolving inside.